Articles

Everything on this site, drawn from The $100 Startup and the 1,500-person study behind it.

Convergence, skill transformation, and why you should give people the fish. Start here if you haven't read the book.

A chapter-by-chapter online companion to The $100 Startup. Deep treatments of the ideas, stories, and frameworks in each chapter.

The 5-section template from the book. Overview, Ka-Ching, Hustling, Success, Obstacles. One page is all you need.

Real businesses from the study, organized by startup cost. Many launched for under $100.

Six categories of business ideas that worked in the 1,500-person study — real founders, real numbers, and the five traits they had in common.

The honest playbook — six paths that need zero capital, the five things you actually need (all free), and how to start tomorrow.

Six one-page business plans from real founders in the study — ecommerce, info products, software, services. Same template, different industries.

The one-page, fillable PDF business plan template from the book. Five sections, instant download, free.

The one-page, fillable PDF marketing plan template for solo entrepreneurs and small business owners. Six sections, instant download, free.

The one-page, fillable PDF promotion plan template for solo founders running a launch, sale, or campaign. Six sections, instant download, free.

The 7-step instant market testing framework. Find out if people will pay before you build anything.

Real case studies of solo businesses earning $50K+. What they sell, what they started with, and what made it work.

The Hollywood launch model, the 39-step checklist, and stories of solo launches that worked.

The three tweaks, horizontal vs. vertical growth, and when to quit your day job (or not).