Articles
Everything on this site, drawn from The $100 Startup and the 1,500-person study behind it.
Key Lessons from The $100 Startup
Convergence, skill transformation, and why you should give people the fish. Start here if you haven't read the book.
The One-Page Business Plan
The 5-section template from the book. Overview, Ka-Ching, Hustling, Success, Obstacles. One page is all you need.
Businesses You Can Start for $100 or Less
Real businesses from the study, organized by startup cost. Many launched for under $100.
How to Test Your Business Idea
The 7-step instant market testing framework. Find out if people will pay before you build anything.
One-Person Business Examples
Real case studies of solo businesses earning $50K+. What they sell, what they started with, and what made it work.
How to Launch by Yourself
The Hollywood launch model, the 39-step checklist, and stories of solo launches that worked.
From Side Hustle to Real Business
The three tweaks, horizontal vs. vertical growth, and when to quit your day job (or not).