01
Audience
Who exactly is this for?
Specific people, not demographics. The first ten humans who would pay.
Free Marketing Plan Template
A one-page, fillable PDF built for solo entrepreneurs and small business owners. Six sections, designed to fit on a single sheet of paper. Enter your email and the download arrives instantly.
Instant download. No credit card. Used by 50,000+ readers.
What's in the template
Most marketing plan templates online are 20-page Word documents — SWOT analyses, competitor matrices, and "executive summary" headings that nobody knows how to fill in. This one is six sections, each answering one question. The full plan fits on a single page when you're done.
02
Message
What do you do, for whom, and why does it matter?
One sentence. Plain language. No buzzwords.
03
Channels
Where do those people already pay attention?
Two or three concrete channels — not "social media."
04
Budget
What can you spend per month and what is each dollar for?
Allocated by channel. Tracked monthly. Calibrated to revenue, not aspiration.
05
Weekly rhythm
Which marketing tasks happen on which days?
Specific. Repeatable. Two to four hours total per week.
06
90-day goal
What does success look like in 90 days?
One number. With a date. That tells you whether to keep going or change course.
A worked sample
This is what the template looks like filled in for a real small business — a solo potter named Clay & Drift Ceramics, doing about $4,000 a month. The whole plan lives on one page.
Sample one-page marketing plan
Clay & Drift Ceramics
- Audience
Wedding registrants and gift buyers who want something nobody else has — not Etsy mass-market.
- Message
"Hand-thrown wedding gifts that feel like an heirloom from the day they arrive."
- Channels
Email list of 600 past buyers + monthly "studio drop" · Instagram for visual proof · 3 wedding-blog partnerships per quarter.
- Budget
$120/month — $80 to email + $40 to occasional boosted posts on launches.
- Weekly rhythm
Tue 1hr photos & captions · Thu 30min email draft · Fri 20min DM replies.
- 90-day goal
Double email list to 1,200 · 8 wedding orders booked · one new wholesale account.
Five more worked examples (consulting, info products, ecommerce, services, software) live on the $100 Marketing Plan page.
Why one page
A small business marketing plan that needs 20 pages isn't a plan. It's homework. The longer the document, the more it functions as procrastination — something to "polish" instead of something to execute.
The one-page version forces clarity. If you can't fit your audience into a single sentence, you don't know your audience well enough yet. If you can't name the channels in two lines, you're guessing. If you can't write the weekly rhythm in three bullet points, you don't have a rhythm — you have intentions.
The constraint is the value. One page of decisions beats twenty pages of options.
Get the template
Enter your email and the download arrives in your inbox. The free $100 Startup resource library includes this marketing plan template plus five other free downloads — the one-page business plan, the 39-step launch checklist, the seven-step market testing framework, and more.
Frequently asked questions
Is the marketing plan template actually free?
Yes. Enter your email and a download link arrives in your inbox. No credit card, no trial, no upsell wall. The template lives inside the free $100 Startup resource library along with five other downloads.
What format is the template in?
A printable PDF designed to fit on a single page when filled in. You can print it, drop it on your desk, and fill in each section by hand — or open the PDF in any tool and type into the fields.
Who is the template built for?
Solo entrepreneurs, side hustlers, freelancers, and micro-business owners — anyone whose marketing budget is in the hundreds, not the thousands. The template scales down better than it scales up. A 50-person company will want a different tool.
How is this different from the $100 Marketing Plan product?
The free template is the one-page output. The paid $100 Marketing Plan is the full system that walks you through how to fill it in — an 80-page guide, the Marketing Mad Libs tool, a Budget Calculator, a Weekly Tracker, a 90-Day Plan Builder, a swipe file, an AI prompt library, and an audio companion. Use the free template if you already know what to write in each section. Get the full system if you don't.
Want the full marketing system, not just the template?
The free template gives you the structure. The $100 Marketing Plan gives you the 80-page guide, the seven companion tools (Marketing Mad Libs, Budget Calculator, Weekly Tracker, 90-Day Plan Builder, Swipe File, AI Prompt Library, Audio Companion), and three more worked sample plans. One price, no upsells.
See what's included →