About This Project

The $100 Startup started as a book. It became a movement.

Since 2012, more than a million readers have used its ideas to start businesses on a shoestring. The core principle hasn't changed: you don't need a lot of money, a business degree, or a detailed plan. You need an idea, a group of people willing to pay for it, and the willingness to start before you feel ready.

This site is the modern continuation of that project. The book gave you the "why" and the proof. Here, we give you the tools to actually do it — free resource guides, implementation frameworks, and a structured program to get you from idea to first sale.

What's Here

The Free Resource Library

6 actionable guides built from frameworks in the book. Business plans, launch checklists, promotion plans, and more. Free with email signup.

Your First Sale

A 14-day guided workbook that takes you step by step from "I have an idea" to "I made my first sale." Starts at $29.

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Stay in the loop

The best way to stay connected is to join the free resource library — you'll get the tools plus occasional updates on new resources.