The $100 Marketing Plan

Marketing
Mad Libs

Fill in the blanks. Get marketing language that actually sounds like you.

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Digital: Click any blank and type your answer. When you're done, go to File → Print → Save as PDF to keep a copy with your answers filled in.
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Print & write: Go to File → Print to get a blank copy, then fill everything in with a pen.

Your Core Message

"I help WHO DO WHAT without PAIN POINT ."

Use this for Website header, social bios, when someone asks "what do you do?"

Your Elevator Pitch

"You know how COMMON PROBLEM ? I WHAT YOU DO . So instead of STATUS QUO , my customers BETTER OUTCOME ."

Use this for Conversations, podcast intros, networking — anywhere a 2–3 sentence pitch lands better than a full story.

Your Email Subject Line Formula

Formula A

NUMBER ways to DESIRABLE OUTCOME — even if COMMON OBJECTION

Formula B

The ADJECTIVE guide to WHAT THEY WANT

Formula C

I WHAT YOU DID — here's what I learned

Use this for Reusable subject line templates — adapt these over and over for newsletters, launches, and campaigns.

Your Social Bio

" WHAT YOU DO for WHO YOU SERVE . CREDENTIAL . CALL TO ACTION ."

Use this for Ready-to-paste bio for Instagram, Twitter/X, LinkedIn, and anywhere else you introduce yourself online.

Your Homepage Headline

Option A

" OUTCOME THEY WANT — without THEIR FEAR ."

or

Option B

" WHAT YOU DO . DIFFERENTIATOR ."

Use this for The headline for your website or landing page — the first thing visitors read.

Your Referral Ask Script

"Hey NAME , I'm looking for more people like you — IDEAL CUSTOMER . Know anyone who SITUATION ? I'd love an intro."

Use this for A natural-sounding referral request you can send via text or email to happy customers and colleagues.